StraightUp Private Advisory  ·  6 Months  ·  By Application Only

Private Advisory for Established Founders & CEOs

Build the
extraordinary
business.
But don't lose the
man beneath it.

Are you proud of the man staring back in the mirror?

It's time we get that man back.

Apply for Private Advisory

By application only


"It's not
that bad."

Your business is winning. Your team relies on you. Your family lives well. You're respected, accomplished and capable.

So you've been able to stay quiet about everything else.

Your health has slipped. Your marriage has become functional rather than connected. You're physically home but mentally still at work. You keep breaking promises to yourself you wouldn't tolerate from your team.

But because the business is still growing, you've had somewhere to put it. The income covers it. The status covers it. The calendar stays full.

Your success is letting you get away with a lot of shit.

That's not a failure of character. It's how success works. The more you build, the easier it becomes to justify not addressing the things quietly deteriorating underneath it.

Success is one of the best places to hide self-sabotage.


Who this is for

Sound
like you?


Business.
Health.
Marriage.
Fatherhood.

01
Business & Leadership

The higher you get, the fewer people around you are willing to genuinely challenge you. Everyone needs you to be fine. Your team. Your partners. Your peers.

Who challenges the CEO?

You know how to lead a company. You're less certain how to lead yourself through the difficult season you're currently in. And you're carrying that alone, without anyone who'll say the things you actually need to hear.

02
Health

You know exactly what to do. You've always known. Train. Sleep properly. Drink less. Eat better. Create boundaries.

The problem isn't information. You have plenty of that.

The question is why you keep not doing it. Despite knowing better, despite wanting better, despite promising yourself you'll change.

StraightUp works underneath the behaviour.

03
Marriage & Relationships

Your marriage still functions. The house is full. Nobody has left.

But the connection has quietly faded. You're physically home but mentally still at work. Date nights happen occasionally. Real conversations, the kind that used to come easily, don't.

Nothing is visibly broken. So it's easy to tell yourself it's not that bad.

Winning professionally doesn't compensate for losing connection at home.

04
Fatherhood

You tell yourself you're building it for them. That might be true.

But there's a version of fatherhood where the business has become a socially acceptable reason to be unavailable. Your children are getting the leftovers of your attention, your energy and your presence.

You might be building an incredible company while modelling a life you wouldn't want for them.

Will your kids still genuinely want you in their lives when they're 30?


The offer

StraightUp
Private
Advisory

This is not a course. Not a curriculum. Not a generic cookie cutter program.

This is six months with Kateesha in your corner.

Someone who will challenge you when you're bullshitting yourself. Hold you accountable when you revert to old patterns. Tell you the things the people around you won't say. And remain in your corner when life becomes genuinely difficult. Not only when things are going well.

The work covers wherever it needs to go: patterns, blind spots, self-sabotage, discipline, health, how you show up at home, what you're avoiding and what it's costing you.

Months 1–2
Intensive Phase

Weekly private sessions. This period is about going underneath the surface. Understanding the patterns driving your behaviour, identifying the blind spots you've stopped noticing, rebuilding your standards and creating genuine behavioural change. Not motivation. Not information. Movement.

Months 3–6
Integration Phase

Fortnightly private sessions. The reduced frequency is deliberate. You get space to implement and demonstrate, to yourself, that the changes hold in real life. Kateesha remains in your corner throughout. Between-session support is available across the full six months.


What you
actually get.

Safety
without
enabling.

A rare combination. You can be completely honest. About what's actually happening at home, what you're drinking, what you're avoiding, what you know about yourself but haven't said out loud. The work won't collapse. And Kateesha won't rescue you from your own behaviour. She'll help you see it, own it and change it.

Challenge
without
judgement.

You will be challenged. Genuinely. Not in a way designed to make you feel good about staying the same. In a way that creates enough clarity and discomfort that you actually choose to do something different. There's no room in this relationship for excuses or comfortable avoidance.

Honesty
without
shame.

Kateesha will say the things the people around you won't say. Directly and clearly. Without making you feel like a failure. Once a man can honestly see and own his patterns without collapsing into shame, he regains the ability to choose differently. That's the work.


Results

What
changes.

Clients train again. Sleep better. Drink less without being told to. Their wives notice before they do. They have a sex life again. Their kids get a version of them that's actually present. They make decisions at work with more clarity and less noise in their head. They keep promises to themselves they'd been quietly breaking for years.

Here's what some of them have said.

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Investment

Six months.
One decision.

Upfront

$18,000 AUD

Full six months · Payment in full

or

Payment Plan

2 × $9,997 AUD

Two payments across the engagement

Apply for Private Advisory

Kateesha Hembrow

Kateesha
Hembrow

Connect on LinkedIn

I work privately with a small number of established founders, CEOs and senior leaders. Men who are succeeding at the highest level professionally and know something has to change personally.

My approach is direct and honest. I will tell you things the people around you won't say. I will challenge you without judgement and hold you accountable without enabling you. I will stay in your corner when life becomes genuinely messy. For most of my clients, that's exactly when the work matters most.

I've invested over $250,000 in my own development and spoken on stages across the country on how you can catch your self sabotage to win both at work and at home. I don't teach theory. I provide practical strategies my clients can implement to ensure they see rapid transformations that actually stick.

Ready to become
the man you
know you can be.

Applications are reviewed personally by Kateesha. If it looks like a strong fit, you'll hear back within 48 hours to schedule a private conversation.

Apply for Private Advisory

Apply for
Private Advisory

Applications are reviewed personally by Kateesha. Spots are genuinely limited. If it looks like a strong fit, you'll hear back within 48 hours to schedule a private conversation.

StraightUp Private Advisory is an investment of $18,000 AUD (or 2 × $9,997 on a payment plan). If we both decide it's a strong fit, are you prepared to make that commitment?

Applications are reviewed personally by Kateesha.
You'll hear back within 48 hours if it's a fit.

Terms & Conditions

StraightUp Private Advisory

1. What you're purchasing A six-month private advisory engagement with Kateesha Hembrow, delivered via weekly sessions (Months 1–2) and fortnightly sessions (Months 3–6), with between-session support throughout.
2. Payment $18,000 AUD (upfront, GST inclusive) or two payments of $9,997 AUD. Payment terms for the payment plan option will be confirmed upon acceptance of application.
3. Refunds Due to the nature of this engagement, no refunds are available once the advisory relationship has commenced. Please apply only if you are genuinely committed to the full engagement.
4. Confidentiality All information shared within the advisory relationship is held in strict confidence. StraightUp Collective will not share, disclose or reference any client information without explicit written consent.
5. Intellectual property All frameworks, processes and content shared within the engagement are the property of StraightUp Collective and may not be reproduced or distributed without permission.
6. Results Results are not guaranteed. Outcomes depend on the client's participation, honesty, willingness to be challenged and commitment to taking action.
7. Not professional advice StraightUp Private Advisory is a coaching and advisory engagement. It does not constitute medical, psychological, financial, legal or therapeutic advice.
8. Privacy Personal information is handled in accordance with the Australian Privacy Act 1988.